So I don’t normally post products cause I hate getting bombarded with friends trying to sell stuff. I decided to try out this new toothpaste. The stuff works! I’ve never seen such a change with any other whitening toothpaste. I’m a former smoker and quit drinking Dr. Pepper which I drank 6 cans a day or more! Needless to say my teeth were stained. I’ve used Illuminate for 2 weeks and look! Definitely a difference!